Dali Ma & Purmulti Published Simultaneously on Flanelle, Untold and VOUS Magazines
When Wings Take Flight — From Shanghai to Greece, Italy, and Canada, a New Eastern Modernity Emerges
In the global fashion conversation, few stories feel as distinctly poetic—and as unmistakably modern—as the rise of Purmulti and the creative vision of its co-founder and photographer, Dali Ma.
Within a single season, Purmulti’s designs and Dali’s imagery have appeared across three major international fashion publications: Untold Magazine (Greece), VOUS Italy, and Flanelle Magazine (Canada).
Three countries.
Three fashion cultures.
Three editorial narratives—yet a single visual voice.
A voice defined by wings, wind, light, freedom, and a uniquely Eastern understanding of elegance.
And at the center of it all: Dali Ma, the Oxford-trained creative director, fashion photographer, and storyteller shaping this new chapter of global modernity.
A Creative Vision Rooted in “New Chinese Modernity”
For Dali Ma, Purmulti is more than a womenswear brand—it is a philosophy.
Drawing from the natural elements of Eastern aesthetics—feathers, wind, light, cloud—Dali captures the quiet yet powerful resilience of contemporary women. His lens is unmistakable: minimal yet emotional, structured yet soft, modern yet deeply poetic.
This season, international fashion media took notice.
What began as creative experimentation in the fields of California became three published editorials, each interpreting Purmulti’s identity through a different cultural lens:
“Symphony of Wings” – Untold Magazine, Greece
“Purmulti Feather” – Cover Story, VOUS Italy
Flanelle Feature – Flanelle Magazine, Canada
Together, these publications trace the arc of Purmulti’s international ascent—and Dali’s evolution as both a designer and a photographer.
Greece — Untold Magazine:
“Symphony of Wings” and the Poetry of Natural Light
The Greek feature, “Symphony of Wings,” reveals the foundational DNA of Purmulti.
Shot entirely by Dali in open Californian fields, the story uses natural light as its primary language. White lace pieces become translucent, dissolving into the landscape. The model, Hollywood rising star Lucy Qiu, moves gently through wind and shadow—her stillness conveying a strength that is quiet but unmistakable.
Dali describes the concept simply:
“Every woman carries wings—even if she doesn’t see them yet.”
The editorial was praised for its restraint and honesty, bridging Eastern poetic sensibilities with European editorial minimalism.
Italy — VOUS Magazine:
A Bold Blue Vision for the Fall Issue Cover
While Untold celebrated softness, Italy embraced strength.
The VOUS Italy cover story, titled “Purmulti Feather,” presents a different facet of Purmulti—vibrant, architectural, confident. Dali’s imagery is defined by a deep blue suit, oversized white balloons, dramatic contrasts, and cinematic autumn light.
Here, the colors become symbolic:
Blue as resilience and inner clarity
White as elevation and rebirth
VOUS selected this series as the official Fall Fashion Issue cover, signaling a strong endorsement of Dali’s artistic direction and Purmulti’s design vision.
Canada — Flanelle Magazine:
A Contemporary Dialogue with North American Aesthetics
The Flanelle Magazine feature highlights Dali’s ability to balance cultural nuance with universal appeal.
The editorial embraces modern minimalism—soft landscapes, sculptural silhouettes, and chromatic discipline—while preserving Purmulti’s Eastern essence.
Flanelle’s inclusion demonstrates Purmulti’s growing relevance in North America and reinforces Dali’s role as a cross-cultural storyteller whose work resonates beyond geographical boundaries.
The Woman Who Rises: The Purmulti Muse
Across all three publications, one face captures Purmulti’s evolving narrative: Lucy Qiu—model, actress, and emerging Hollywood talent.
Her elegance, emotional depth, and calm power make her the perfect embodiment of Purmulti’s vision. Together, Dali and Lucy create a visual world where:
femininity is both strength and softness
beauty is both serene and powerful
identity is both personal and universal
She becomes the metaphorical “winged woman” Purmulti designs for.
Dali Ma — Photographer, Founder, Storyteller
These international features do more than present fashion—they highlight the expanding creative universe of Dali Ma.
Trained at Oxford, informed by both Eastern philosophy and Western visual culture, Dali stands at a rare intersection:
Designer meets photographer meets thinker.
His imagery is intentional.
His garments are narratives.
His brand is a worldview.
Across Untold, VOUS, and Flanelle, what readers see is not three isolated editorials, but the emergence of a creative signature unmistakably his own.
A New Global Chapter for Purmulti
The simultaneous features across Greece, Italy, and Canada mark a turning point for Purmulti:
Europe discovers the lyricism of Eastern modernity
North America embraces Purmulti’s sculptural softness
The global creative community recognizes Dali Ma as an international voice in fashion imagery
From Shanghai to Los Angeles to Athens, Milan, and Montréal, Purmulti carries its wings across borders—light, resilient, and continually rising.
About Purmulti
Founded in 2018 by Dali Ma and CEO Lin Qin, Purmulti is an international womenswear brand rooted in New Chinese Modernity, blending poetic Eastern symbolism with global design sophistication. With presence across China, North America, and Europe, Purmulti continues to explore the relationship between fashion, culture, and feminine strength.
Credits
Creative Direction & Photography: Dali Ma
Model / Actress: Lucy Qiu
Makeup Artist: Suna Myles
Hair Stylist: Ira Tarrell
Wardrobe Stylist: Anastasia Lowrance