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Blog by Dali Ma Photography, Fashion Photographer based in Los Angeles, California.

A Photo Journal of 2015 LA Auto Show

Mercedes seems to have the most shiny display this year - 2015 LA Auto Show

Mercedes seems to have the most shiny display this year - 2015 LA Auto Show

2015 LA Auto Show has been nothing but underwhelming. An auto show without proper stands of Ferrari, Lamborghini, or another big names you associate "supercar" with, is like a party without properly dressed beauties, or beer. The only consolation was that Porsche had its own showroom, debuting its 2017 version of Porsche 911, in a lovely blue colour.

As usual, bright colours are still the main theme of the auto show this year, presenting the sporty feeling that everyone seems to be craving for no particularly personalised reason. But it's cool...

Volkswagen surprised me by bringing in their concept supercar (yes! a supercar from VW!). However, it was immediately apparent that the concept was based on a not-so-concept model, which people can hardly relate to the vocabulary such as luxury, futuristic (not necessarily a bad thing).

Not far from it was the Volvo interior concept, which looks quite promising. If the exterior can match what I've seen, then we might just be able to see the return of the formerly well-known family brand.

Volkswagen Concept Supercar - 2015 LA Auto Show

Volkswagen Concept Supercar - 2015 LA Auto Show

Volvo Interior Concept - 2015 LA Auto Show

Volvo Interior Concept - 2015 LA Auto Show

Below is my only memory from the Toyota Stand... apart from two very self-sufficient presenters...

Only memory of Toyota at 2015 LA Auto Show

Only memory of Toyota at 2015 LA Auto Show

What's interesting was the brand new Mazda Miata, which was unsurprisingly eye-catching

2016 Mazda Miata

2016 Mazda Miata

One of the more fun areas was the showroom populated by all kinds of iconic cars. Given the fact that I'd never been to a LA Auto Show before, this was quite refreshing. Aston Martin DB10, the hero car from the new James Bond: Spectre, was apparently one of the top-photographed being.

Ford, also could never be excused from this type of show-case, with the icon this year, a seemingly crystallised automobile conveniently named: Grass Hopper.

As mentioned, Porsche had its own showroom. Whether that was a decision due to the lack of other big names, or the fact that Porsche was trying to compensate their lack of new toys with a prestige observation environment remained unknown, but the only thing that was kind of impressive was the new very very blue Porsche 911

The entire experience at the 2015 LA Auto Show wasn't disappointing per se, however the ah-ha moment was definitely not something that I could recall. I was, however, impressed by the lighting, setting and the entire environment at the show. Being a photographer, that's what I enjoyed the most, and what I ultimately cared about.